Digital Marketing Executive – MBA Marketing Fresher
Digital Marketing @Hunt Jobs in IT SectorsJob Description
Digital Marketing Executive
We are seeking a highly motivated and skilled Digital Marketing Executive to join our team. This role will be responsible for a wide range of digital marketing activities, from content creation and SEO to email marketing and supporting sales development representatives.
Responsibilities:
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Content Creation & Management: Develop and create engaging content for various digital platforms, including website, blog, social media, and email campaigns. Manage and maintain a content calendar.
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Website Upkeep: Ensure the website is up-to-date, functioning correctly, and optimized for user experience. This includes content updates, technical maintenance, and collaborating with web developers as needed.
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SEO (Ongoing Activities): Implement and maintain SEO strategies to improve organic search rankings. This includes keyword research, on-page optimization, link building, and technical SEO audits.
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SEM (Search Engine Marketing): Plan, execute, and manage paid advertising campaigns on search engines (e.g., Google Ads) to drive targeted traffic and leads.
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Email Marketing (using Pardot): Develop and execute email marketing campaigns using Pardot (Salesforce Marketing Cloud Account Engagement). This includes creating email templates, segmenting audiences, automating email flows, and analyzing campaign performance.
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Support SDRs (Sales Development Representatives): Provide marketing support to SDRs, such as creating marketing collateral, providing lead lists, and tracking campaign performance.
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Monitor, Report & Continuous Improvement: Monitor and analyze digital marketing campaign performance using relevant metrics and tools. Generate reports and provide insights to optimize campaigns and improve ROI. Continuously seek ways to improve digital marketing strategies and tactics.
Requirements:
- MBA/PGDM in Marketing preferred.
- Proven experience in digital marketing.
- Strong content creation and writing skills.
- Solid understanding of SEO principles and best practices.
- Experience with SEM (paid search advertising).
- Proficiency in using Pardot (Salesforce Marketing Cloud Account Engagement) for email marketing.
- Excellent analytical and reporting skills.
- Ability to work independently and as part of a team.
- Strong communication and interpersonal skills.
To Apply:
Interested candidates are encouraged to apply through [Hunt Jobs Link – Please insert the actual link here].
Job Details:
- Role: Digital Marketing Executive
- Industry Type: IT Services & Consulting
- Department: Marketing & Communication
- Employment Type: Full Time, Permanent
- Role Category: Digital Marketing
- Education: MBA/PGDM in Marketing (Preferred)
Key Skills:
Digital Marketing, Content Marketing, SEO, SEM, Email Marketing, Pardot, Salesforce Marketing Cloud Account Engagement, Social Media Marketing, Content Writing, Website Management, Analytics, Reporting, Lead Generation, Sales Support.
