Digital Marketing Executive
Digital Marketing @82hardzippy posted 3 weeks ago in IT SectorsJob Description
Job description
Job Description:
As a Digital Marketing Executive, you will play a pivotal role in shaping the online presence and growth of our brand. Your role will involve crafting innovative campaigns, utilizing the latest marketing strategies, and driving measurable results. You will work closely with cross-functional teams to ensure the alignment of our digital marketing efforts with the overall business objectives.
Role & responsibilities
– Plan, develop, and execute digital marketing strategies to increase brand visibility.
– Manage and optimize campaigns across social media platforms (Facebook, Instagram, LinkedIn, etc.).
– Conduct market research and analyze trends to identify growth opportunities.
– Drive paid advertising efforts (Google Ads, Facebook Ads, etc.) and manage budgets.
– Implement SEO best practices to improve organic search rankings.
– Create engaging content, including blogs, newsletters, and multimedia assets.
– Monitor and report on performance metrics (CTR, conversions, ROI, etc.).
– Collaborate with design, content, and sales teams to achieve marketing goals.
Preferred candidate profile
– Proven experience as a Digital Marketing Executive or similar role.
– Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
– Hands-on experience with digital tools and software (HubSpot, Mailchimp, etc.).
– Creativity and ability to develop unique and engaging content.
– Excellent analytical and project management skills.
– Ability to work in a fast-paced environment and adapt to new trends.
– Degree in Marketing, Digital Media, or a related field.
Perks and benefits
1.25 Lacs to 1.50 Lacs p.a.
Plus perquisites & incentives
Job Location
South Kolkata
